Measure and Optimize Social Media Marketing Campaigns


This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.

Course Audience:

Anyone interested to learn about the basics of optimalisation of social media marketing campaigns and their management.

Learning outcomes:

  • Analyze dashboards and evaluate ROI from your social media marketing efforts
  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  • Implement an A/B test to optimize your campaign
  • Present and communicate the results of your campaign to a team

Apply Now

Submit your course enquiry form. Once you’ve submitted your enquiry form, our team will review it and be in touch within 1-2 business days to confirm your enrolment and provide you with all the information you need to get started.